6 Creative Ways to Use Social Media in Business

social media in business

Social media continues to grow in both popularity and versatility. Businesses are taking advantage of it to tell their stories, connect with their customers, and market their products. Benefits include boosting brand awareness as well as increasing website traffic.

To help you mount a successful campaign, here are six creative ways to use social media in your business:

1. Live Content

The challenge of coming up with fresh ideas on a regular basis makes live content a difficult aspect of social media to manage. However, live content is quickly becoming one of the more popular types of social media.

Businesses that use it are rewarded with the opportunity to interact with their customer base on a more personal level.

One way to create live content is with a product demonstration. For example, a makeup strong brand image company could show makeup being applied to one eye at a time so that customers can see the difference.

Ideally, customers would also have the opportunity to ask questions during the demonstration.

2. Striking Visuals

Attention spans are short, and visual content such as infographics have been shown to be the most effective way to attract and keep a person’s attention.

However, to be really competitive, businesses must take it to the next level. One proven way to do this is to make content that is shocking, striking, and/or unique.

In some cases, this becomes more of an art than a business proposition. Companies with some serious ideas might want to consider hiring a professional designer to design something that will amaze viewers.

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Keep in mind, though, that you will need to maintain a balance between content that is shocking and content that is digestible.

3. Partner with Influencers

Most companies that have worked with influencers are happy with the results. However, it is important to find a solid, reliable, and effective influencer—not just someone who peddles links and codes for a quick commission.

A good influencer will be supportive of your brand and will stand behind your products with integrity. One of the best ways to find an influencer who is right for your brand is to send free products to influencers within your industry and ask for their honest feedback.

4. Start a Blog

One of the easier ways to get your story out is to start a blog. Every company has the ability to do that regardless of size. You can create content about anything. It could be a news event, the description of a new product, or a step-by-step guide on how to accomplish a particular task.

The important thing is that it’s relevant to your company. You can get creative and step out of the box a little bit, but it needs to make sense.

There are many benefits of a successful blog, but the ultimate goal is to get social media users to share it. If a blog goes viral, it can quickly be viewed by thousands or even millions of people.

Blogs are also useful for search engine optimization (SEO) and for establishing your business as an authority in the industry.

5. Get Your Employees Involved

It’s easy to engage your employees when using social media. You could blog about some of their achievements, or ask them to contribute. For example, an employee could share a testimonial.

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Another way of boosting employee morale would be to introduce employees through your blog. You could do this on a regular basis, such as one employee per week or month. This will also increase the connection between your employees and your customers.

6. Run Contests

A great way to use social media is to host fun and engaging contests. You can give away discounts to everyone who enters or require customers to take a certain action and award a prize to the winner.

One goal of any contest should be to increase the interaction between your company and your customers. You also want to make sure that the contest is structured in such a way as to have a positive impact on your company, your brand, and your social media strategy.

Don’t Forget About Social Media

Social media is an excellent way for you to market your products, connect with your customers and drive traffic to your website. However, you will need to be creative in order to generate content that effectively grabs the attention of potential customers.

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