A successful blog, whether for business purpose or personal use, doesn’t only mean having as many visitors or readers as possible. Driving traffic is not the only important thing you need in order to get a higher conversion rate for your blog, especially for businesses. Businesses and companies with blogs should put a lot of focus on converting visitors into real paying customers, subscribers, or buyers. This is what will make a huge difference to your bottom line. It’s what will set you apart from the competition.
So, how can you boost your blog’s conversion rate? Here are some tips to help you do that.
- Choose the best call-to-action.
You don’t want to confuse visitors with too many call-to-actions on your blog or website. On average, readers only spend around 20 seconds on a web-page. This means that you should make every second count.
Decide on what you want your readers to do (i.e., which action they have to take), be it following your social media accounts, signing up for your newsletter list, click an ad, or join a raffle. You have to be clear on what you want them to do to ensure the conversion. Once you’ve picked the desired action, place your call-to-action at the end of your posts. This will prove that you’ve got high-quality content because your readers chose to read through the end of the posts and clicked on your call-to-action. That’s when you’ll know that you’ve fulfilled the purpose of your blog.
- Don’t go crazy on the ads.
Too many ads can put off visitors and potential customers. You can promote products using banner ads, for example, but make sure it doesn’t make your site or blog look overcrowded. When there’s too much going on on your blog, chances are, potential customers can become distracted. This could make them miss your call-to-action, wasting your chance of making a sale through your blog or even joining your mailing list.
To simply put it, you must keep your banner advertisements (as seen on advertising platforms and marketplaces like Click2sell.co), or any other form of ads to a minimum, in order to avoid making your blog look cluttered and unprofessional.
- Static widgets help make your blog more relevant.
Widgets on your pages’ sidebars can improve your affiliate marketing results. This includes different kinds of widgets such as eBay trackers, news headlines, Twitter feeds, Facebook friend (or Fan) lists, games, clocks and many other miniature “live” apps. But it’s not a good idea to place the banners in the same place throughout all the pages in your blog. What you should do instead is to place different widgets that point to different things on your blog, making sure that you use widgets that are relevant to each post. This prevents disrupting or discouraging your visitors.
- Make your blog load faster.
One of the most crucial factors that can make a potential client click away from your blog is loading time. Remember the 20-seconds rule? If your blog takes longer than 10 seconds (and even that is quite a lot actually) to load, you can expect visitors to click on the X button and go somewhere else. This is especially true for first-time visitors who have no idea yet what you can offer them. Do some research to find the right plugins and tools that let you optimize your blog’s loading time more efficiently. By blogging you can build a strong image for your company.