From sweet to spicy and vegan to meaty, there are countless delicacies and diets followed these days. With customer’s experiences rising, it has become quite essential for the food industry to revolutionize the food marketing tactics and cater to the varying requirements of users.
According to recent statistics, 90% of people use the Internet to research restaurants and food options before dining out. In fact, 92% of foodies use the internet to read the latest restaurant reviews. So apart from all the described tactics in this article, calling out nutrition or health influencers for food marketing will be a good choice because their reviews matter a lot.
In this post, we’ll see the latest food marketing trends that are all set to dominate the digital market.
Food SEO is No Longer Optional
The search engine is the best and trusted source of 100% accurate information about food. That is what makes people use search engines (especially, Google) to look for the nearest dining options. With the popularity of search engines growing at a fast pace, food SEO has become mandatory for restaurants and cafes.
Nowadays, visual content allures foodies into checking out your restaurant’s special and ordering their favorite cuisines. Companies have started writing precise meta-description to bring organic traffic to their food website. Additionally, the use of right tags and industry-relevant keywords are some essential SEO aspects every restaurant should consider.
Behind the Scenes – How Food is Cooked?
The latest trend in the food industry is behind the scene cooking. Sure, the delicious pictures of delicacies attract foodies. But, people are also interested in watching cooking, baking, decorating, roasting, packing, and serving videos.
Food marketing companies like https://www.ceres-pr.co.uk/ know the significance of cooking videos and recipe tutorials. They help brands create flawless cooking and food serving videos. If you want to set your brand apart from the crowd, embrace this trend and let foodies enjoy not only the delicious food but behind the scenes videos as well.
Social Proof Defines Your Success
Before customers choose a restaurant or food company to order the ingredients or cooked food, they check out some unbiased reviews posted on social media. When there was no internet and social media, food & beverage companies relied on word-of-mouth marketing. The only way to attract new customers was to satisfy the existing clients and expect them to spread the word about your brand.
Today, people rely on customer’s reviews to make an informed decision. That being said, brands have started requesting their existing customers to leave feedback. This feedback and review act as social proof for a new audience. Yelp, Facebook, and Instagram are common platforms where users share their reviews on a particular cuisine or restaurant.
Some brands are even ready to offer free meals to new customers so that they can receive feedback.
Geo-targeting is on the Rise
There is a strong connection between food and location. Imagine there is a tourist trying to search for a quality restaurant near their accommodation. The food industry has started leveraging such opportunities. With geo-targeting, brands can send a personalized notification to people near the café’s or restaurant’s vicinity.
The next time you have a hungry customer looking for a nearby restaurant, motivate them to order their favorite food from your restaurant using the geo-targeted ads. Moreover, restaurants also use Google+ to set up their online shop and make their brand reach a wider audience online.
These tricks especially work by drawing user’s attention to your food company when they have stepped in the competitor’s location.
Sustainable Product Packages and Manufacturing
Customers are now more concerned about eco-friendly food packaging. Not only do they care about the environment, but they want healthy food that comes packed in safe containers. Be ready to see the use of paper bags and sustainable packaging boxes over plastic carriers in 2020.
With customers expecting eco-friendly food packaging, it is high time the food companies embraced this trend.
Voice Search is Getting More Popular
Most customers have installed smart speakers at home to streamline their routine jobs. Approx 41% of people in the US have a smart speaker. This means people use Alexa, Siri, Google Assistants, and Google Home to search for the nearest restaurant, grocery store, best cooking recipes, most popular diets, healthy eating, and other food-related content.
Voice assistants use search engines to conduct the query and provide accurate answers. Food companies need to focus on getting Google snippets and Zero rankings.
Food marketing trends keep on changing from time to time. It’s important for food companies to hire a professional marketing company and stay up-to-date with the latest trend.