The e-cig industry is flourishing. But while the demand for e-cigarettes and vaping devices is sky-high, vape business owners know that they have to work harder than ever to set their products apart from the rest.
How can you boost your online vape shop’s visibility and increase sales? Try these marketing channels and other alternatives to paid ads and paid searches. Also, work with a strong website promoter to increase your web presence via SEO and drive more targeted clients to your web pages.
Email marketing
If done right, email marketing is still one of the most effective ways to convert interest into sales. With email, you can provide valuable content that will keep potential customers coming back to your website. You can introduce new products and offer discounts, promos, and giveaways.
The hardest part is getting your website’s visitors to give you their email addresses. Luckily, discount offers, coupons, games, and community memberships are often irresistible, and customers will often leave their email address for a chance at these.
Facebook groups
Facebook may not allow paid ads for e-cigs and vaping devices, but there are tons of groups for vapers. This is another convenient way of reaching potential customers. Even better, vaping groups on Facebook are usually area-specific, which makes it easier to find your audience.
Instead of leading with a promotional post, join groups as a vaper and take part in discussions. Eventually, you’ll make connections and find people who can test and review your products for you. This is an infinitely less annoying way of promoting your online vape store than flooding the group with impersonal business posts.
You can also set up a Facebook company page and engage potential customers by sharing informative posts, useful content, funny memes, and such. Facebook is incredibly useful for engaging customers because it lets you share a variety of posts, including photos, videos, polls, and events.
Instagram
If you have the budget, you may want to cash in on the popularity of the people doing vape tricks on Instagram. Some of these Instagram users may even accept free products in exchange for promoting your vape store.
YouTube
Similarly, you can increase your vape store’s exposure by getting a YouTuber to review your products. Plenty of people enjoy watching professional vapers do vape tricks on YouTube. Consider sending one or two of them your products to be reviewed.
Industry websites
You may not be able to take advantage of the wide reach of Facebook ads and paid searches, but you do have something even better. Think about it. You’re trying to reach vapers, are you not? So why not place your ads on industry-specific websites instead?
Again, if you have the funds, you may want to consider advertising on some of the bigger vape websites out there. It can be quite pricey, but there’s a good chance it will be effective. In fact, it’s how some of the most well-known vaping brands built their following.
Getting your vape store’s name out there will be a struggle at first. But remember that just because there are limitations on promoting vaping devices doesn’t mean that you can’t successfully generate sales online. You just need to figure out how to go around those limitations. Good luck!
